Philosophy
Based on decades of spending our own money on media and marketing programs nationwide, our philosophy on your behalf is simple: To spend your money as if it were our own--carefully, effectively and efficiently!

Strengths
Background Basics

CONTENTS

Philosophy Strengths Unique qualities

PriMedia is a national media buying and internationally recognized direct marketing firm. PriMedia was founded on the basic premise that most advertisers unknowingly pay far more money for media than they need to and that they would welcome the opportunity to save 20% to 40% while receiving the exact same broadcast schedules. The accuracy of this premise can best be judged by the fact that PriMedia's capitalized billings have grown to exceed $40 million since its founding.

Virtual Agency Structure
PriMedia's executives and employees all have previous experience in the broadcast industry or print media. PriMedia operates as a "virtual agency". This structure allows us to instantly expand our capabilities through partnership affiliations with leading design, production, direct mail, printing and public relation firms. This provides our clients with an affordable pool of top executives, giving them a better product at a lower price. If requested, we are capable of providing any and all advertising services and resources you need, at an award-winning level equal to any marketing challenge.

Unique Agency Experience
PriMedia has a core team of experienced media professionals that employ a wealth of knowledge and experience in both the broadcast and direct response industries. Our company brings a totally unique approach to media buying because of our decades of experience working at agencies, stations, and as the client. In fact, PriMedia is one of the few agencies in the world where the principles of the firm have spent hundreds of millions of dollars of their own money on advertising. Having worked "both sides of the desk" provides an expertise and advantage that is uncommon in the industry.

Value Added and Extra Savings
PriMedia's Media Sentry™ invoice reconciliation system provides additional savings over and above the normal posting procedures done by traditional agencies. This results in additional savings of 3%-8%- That's $30,000 -$80,000 for every million dollars spent. In addition, PriMedia consistently delivers "value added" media schedules for our clients by knowing how and when it's possible to obtain free spots that significantly improve the overall reach, frequency, efficiency and effectiveness of an advertising schedule. Plus, we have a full time promotions department available to make your advertising dollars stretch even further, at no extra cost.

More Bang for Your Buck
At PriMedia, our philosophy (and the key to our success) is simple: "We spend your money like it was our own". This unique approach works because of our past experience as both agency and client, our years of experience working on the "selling side" of media, our extensive knowledge of what the lowest possible prices are on stations, and because of our ability to obtain the most efficient placement of commercials. In summary, we are able to provide our clients with 20%-40% savings on media expenditures, while delivering better and more effective and efficient schedules.

Capabilities

Unique qualities

CONTENTS

Philosophy Strengths Unique qualities

Why working with PriMedia will make your life easier... and save you a lot of money!

We listen intently ...
... and incorporate your thoughts and ideas into the project. After all, who knows more about the product and objectives than you do. Our job is to assist you in anyway possible to do your job, and help you become more successful. Working together, we have really got something worth talking about.

We treat you with respect ...
We do everything we possibly can to let you know how much we appreciate your business. We genuinely like you, our clients, as people, and are concerned about making you look good. We are always honest with you, even if it means admitting a mistake or losing a potential project.

We have thirty years of successful experience in the advertising industry ...
... running television, radio, and print sales departments, advertising agencies and one of the largest, most successful mail order companies in the history of American marketing.

We have spent over $15 million per quarter ...
... of our own money on advertising in every one of over 250 markets nationwide. We have sold over $300 million worth of products at the highest profit margin possible, by making the most effective and cost efficient media buys possible.

We blaze new trails ...
... such as pioneering the use of credit cards and toll free numbers in direct response advertising and creating the most memorable catch phrases, brand names, and T.V. commercials in advertising history.

We share ...
... all of our accumulated, unique, knowledge with you on a regular basis and utilize our expertise and money saving "virtual" agency structure to ensure that your advertising delivers the greatest return on investment possible.

We "work well with others" ...
Because of our unique virtual agency structure, we can give you the very best talent and experience on all facets of your business at a much lower cost than traditional agencies. Some of our most successful and recognized work has been completed as part of a marketing team working together to deliver the highest quality at the lowest possible price.

We have won ...
... over 22 New England Direct Marketing Association (NEDMA) and International Echo awards for outstanding creativity and actual results for numerous products, services, and clients in every advertising media there is.

We SAVE YOU ...
... 20% - 40% off your media expenditures.

We give you 30% - 50% in FREE ...
... "value added" promotions, sponsorships, etc. plus an additional 3% - 8% in Invoice Reconciliation.

NOW ADD IT ALL TOGETHER, AND WHAT DO YOU GET?

More sales, better results, higher profit, and... some really smart, really nice, really dedicated people working on your account.

If you are a client who would like to find out more, schedule a capabilities presentation or to begin working with us, or an agency or vendor who would like to team up with PriMedia on a project, campaign or account please call Jim Cooney, President, to discuss the mutually beneficial possibilities in greater detail.

We look forward to hearing from (and working with) you soon!