Over the last 30 years or so, Ed Valenti, Jim Cooney and Rick Boles have garnered over 29 of the Direct Marketing Industry’s highest awards (as both agency and client) for direct response campaigns that combine creative excellence with documented, outstanding results. Ed, Jim and Rick have won for 10 different clients and products in 12 different media categories including direct mail, television, radio, alternative media, integrated multi-media and most recently in 2010 for National Television. Total awards for creative excellence and outstanding results: 29 and counting…

Silver and Bronze Echo Awards

PriMedia’s work for the Rhode Island Blood Center captures silver and bronze at the 2018 International ECHO Awards recognizing the world’s best marketing campaigns.

(Las Vegas, Nevada)  Warwick, Rhode Island based Marketing and Media firm PriMedia Inc. and Providence based Rhode Island Blood Center traveled to Las Vegas recently to collect some big winnings but it had nothing to do with gambling.

Both firms were awarded a silver ECHO award in the “Not-for-profit” category and a bronze ECHO in the “Campaign for Social Good” category for RIBC’s “Help Someone Else” Blood Donor recruitment marketing campaign at the Annual DMA (Data and Marketing Association) 89th ECHO AWARDS GALA and &THEN conference in Las Vegas, Nevada.

The ECHO Awards are the International marketing industry’s equivalant of the Academy Awards (or the “Oscars”), and recognize creative excellence and documented results for every type of media used in branding, direct and interactive marketing campaigns submitted by agencies and advertisers worldwide. This year’s ECHO competition attracted over 900 entries in 31 categories, of which only 95 (roughly the top 1% in the world) were named Gold, Silver or Bronze ECHO award winners, by 400 judges in 28 countries.

Gold Echo Award PriMedia

Gold Echo Award

Direct Mail/Consumer Flat Mail – New England Electric, Heat Efficiency
Consumer/Order Generation – Dial Media Inc.
Consumer/Order Generation – Ginsu Knife

Silver Echo Award PriMedia

Silver Echo Award

Consumer Alternative Media – Massachusetts Highway Department
Consumer TV and Radio Commercial/Lead Generation – Xerox
Consumer/Order Generation – International Broadcast Industries, Inc.
Consumer/Order Generation – Dial Media Inc.

Bronze Echo Award PriMedia

Bronze Echo Award

Television and Radio Commercial Consumer – New England Electric, Residential Lighting
Consumer/Order Generation – Dial Media Inc.
Consumer/Order Generation – Armourcote II

Echo Finalist Award PriMedia

ECHO Finalist Award

2010  National Television Lead Generation/ Brand Direct Campaign-Re-Bath, Consumer and Business to Business Marketing/Product Manufacturing and Distribution

Direct Mail/Consumer Flat Mail – New England Electric, Residential Lighting

Gold NEDMA Award

Gold NEDMA Award

Print Campaign – Stannah Stairlifts 
Broadcast Lead/Order Generation – Xerox Outlook Video Magnifier
Broadcast Campaign – Xerox Outlook Video Magnifier
Integrated Multimedia Consumer – Mass. Highway Dept.
Outdoor, Transit and Posters – Mass. Highway Dept.

Broadcast Campaign – New England Electric, Residential Lighting (Lighting Kit)
Order Generation/Television – Dial Media Inc.
Order Generation/Television – International Broadcast Industries, Inc.
Print Campaign – Stannah Stairlifts 
Broadcast Lead/Order Generation – Xerox Outlook Video Magnifier
Broadcast Campaign – Xerox Outlook Video Magnifier
Integrated Multimedia Consumer – Mass. Highway Dept.
Outdoor, Transit and Posters – Mass. Highway Dept.

Broadcast Campaign – New England Electric, Residential Lighting (Lighting Kit)
Order Generation/Television – Dial Media Inc.
Order Generation/Television – International Broadcast Industries, Inc.

Sliver NEDMA Award

Broadcast/Traffic Generation – Efamol Nutraceuticals
Broadcast Campaign – New England Electric, Residential Lighting (Instant Rebate)
Broadcast/Traffic Generation – New England Electric, Residential Lighting (Instant Rebate)
Most Innovative Direct Mail Format – New England Electric, Electric Heat Efficiency
Multi-Media Consumer Campaign – New England Electric, Residential Lighting (Lighting Kit & Instant Rebate)
Broadcast Campaign – New England Electric, Residential Lighting (Instant Rebate)

Bronze NEDMA Award

Bronze NEDMA Award

Print Campaign – Air Canada’s Canada
Multi-Media Consumer Integrated Campaign – Air Canada’s Canada
Direct Mail/Consumer Lead or Order Generation – New England Electric, Electric Heat Efficiency

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