Over the last 25 years or so, Ed Valenti, Barry Becher and Jim Cooney have garnered over 28 of the Direct Marketing Industry's highest awards (as both agency and client) for direct response campaigns that combine creative excellence with documented, outstanding results. Ed, Barry and Jim have won for 9 different clients and products in 11 different media categories including direct mail, television, radio, alternative media and integrated multi-media.

Total awards for creative excellence and outstanding results: 28 and counting...

 

PriMedia National Media Buying and Marketing Services

Direct Marketing Association
International Echo Awards


Gold Echo
1996 Direct Mail/Consumer Flat Mail - New England Electric, Heat Efficiency
1979 Consumer/Order Generation - Dial Media Inc.
1979 Consumer/Order Generation - Ginsu Knife

Silver Echo
1996 Consumer Alternative Media - Massachussetts Highway Department
1996 Consumer TV and Radio Commercial/Lead Generation - Xerox
1980 Consumer/Order Generation - International Broadcast Industries, Inc.
1980 Consumer/Order Generation - Dial Media Inc.

Bronze Echo
1995 Television and Radio Commercial Consumer - New England Electric, Residential Lighting
1982 Consumer/Order Generation - Dial Media Inc.
1982 Consumer/Order Generation - Armourcote II

Finalist
1996 Direct Mail/Consumer Flat Mail - New England Electric, Residential Lighting








New England Direct Marketing Association (NEDMA) Awards


Gold NEDMA
2002 Print Campaign – Stannah Stairlifts

1998 Broadcast Lead/Order Generation - Xerox Outlook Video Magnifier
1998 Broadcast Campaign - Xerox Outlook Video Magnifier
1996 Integrated Multimedia Consumer - Mass. Highway Dept.
1996 Outdoor, Transit and Posters - Mass. Highway Dept.

1995 Broadcast Campaign - New England Electric, Residential Lighting (Lighting Kit)
1982 Order Generation/Television - Dial Media Inc.
1982 Order Generation/Television - International Broadcast Industries, Inc.

Silver NEDMA
1998 Broadcast/Traffic Generation - Efamol Nutraceuticals
1996 Broadcast Campaign - New England Electric, Residential Lighting (Instant Rebate)
1996 Broadcast/Traffic Generation - New England Electric, Residential Lighting (Instant Rebate)
1996 Most Innovative Direct Mail Format - New England Electric, Electric Heat Efficiency
1995 Multi-Media Consumer Campaign - New England Electric, Residential Lighting (Lighting Kit & Instant Rebate)
1995 Broadcast Campaign - New England Electric, Residential Lighting (Instant Rebate)

Bronze NEDMA
1998 Print Campaign - Air Canada's Canada
1998 Multi-Media Consumer Integrated Campaign - Air Canada's Canada
1996 Direct Mail/Consumer Lead or Order Generation - New England Electric, Electric Heat Efficiency


 

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