Barry Becher, Founder/
  Chief Financial Officer Emeritus/
  Consultant

Barry is PriMedia's chief financial officer and an accomplished account executive, copywriter, media buyer/planner and results analyst. An extremely successful businessman and owner of several national franchise operations before teaming up with Ed Valenti in 1975 as co-owner of Dial Media Inc. and rewriting direct marketing history, Barry is the man who keeps an eye on the client's bottom line and makes sure clients "get what they pay for" in terms of quality schedules, qualified leads, and/or confirmed orders. Barry also negotiates some of the best media schedules in the business on both radio and TV.

Barry's nationally renowned marketing talents, achievements and expertise in media buying have been recognized via seven ECHO awards for order generation (the highest award in the international direct marketing industry), as well as numerous New England Direct Marketing Association (NEDMA), Hatch, U.S. Television and Advertising Age awards.

Barry attended Long Island University and completed requirements for his B.S. in Business Administration at Pace College, New York. He has served as President of the Rhode Island Pilots Association and with over 2,000 hours as pilot in command has flown everything from single engine aircraft to Lear jets. Barry holds an airplane speed record from Oklahoma City to Memphis, TN. He is also an accomplished scuba diver and has had the opportunity to dive at exotic locales around the globe.

An avid computer enthusiast since the advent of the micro computer (1976), Barry has developed software used to verify credit cards and locate media invoice discrepancies. He is a past president of the Rhode Island Computer Club. Barry also works closely with Pro Bono clients, including the American Cancer Society's Progresso Latino, Save the Bay, The Feinstein Foundation, Festival Ballet and others. Barry has also served as a media strategy consultant to the Democratic National Committee, and as a judge for the International ECHO Awards.