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What
Our Clients Say About PriMedia
"PriMedia has offered unique and innovative approaches to our media
and marketing plan which have helped RE/MAX reach our target audience
more cost efficiently than ever before. I would highly recommend
PriMedia Inc. to any organization interested in saving money on
their media schedules while simultaneously increasing their exposure."
Michael Albertson - Director of Communications
"Never would we have believed, that radio advertising for a $5,500
high-technology product, would become Xerox's sole lead generation
program. Xerox Management is especially pleased with PriMedia's
ability to purchase top ten radio markets at a considerable savings
and their commitment to adding value as an advertising partner.
The cost per lead for our programs has never been lower and the
sales conversion has never been higher.
Brenda Stone - Manager of Marketing Operations
As Western Region Marketing Director for Blimpie International,
I have had the pleasure of working closely with PriMedia for the
past three years.
I have found them to be responsive and effective. They flown, driven,
and ridden trains to get to last minute meetings, have joined in
on conference calls on a moment's notice, put together media plans
on tight deadlines, and generally went beyond the call of duty in
their service to Blimpie.
PriMedia consistently over-delivered on target GRP's, reach and
frequency on every buy they made for us and routinely negotiated
20 to 30% savings off station and publication rates. Cost per point
(CPP) plus another 20 to 30% in value added exposure on every buy
they made for us in numerous markets nationwide.
I wholeheartedly recommend PriMedia to any company seeking marketing
and media expertise, and that is interested in increasing their
business.
Greg Zearfoss - Western Region Marketing Director
"The
staff at PriMedia are unsurpassed in excellence and media knowledge.
They understand the market and they have come to know their customers
needs. I feel that Town Fair Tire could not have experienced the
rapid growth that we have seen over the past several years without
their help."
James Uliano - Vice President of Marketing
"PriMedia's ability to listen to the needs of the campaign and meet
the terms of both creative development and media buying made them stand
out among their competitors. ... It is with great confidence, that I
am able to recommend PriMedia."
Cyndi Zesk - Marketing Director
"PriMedia consistently adds extra value by negotiating rock-bottom TV,
radio and print buys, typically at up to 30 percent savings. PriMedia
has developed several major marketing campaigns for New England Electric
involving direct mail, product catalogs, in-store promotional materials,
television, radio and print advertising that have produced outstanding
customer response. I have found PriMedia's services and personnel to
be exceptional and without equal.
Christine Baratta - Advertising Coordinator
"We received much more advertising coverage than we could have without
PriMedia's expertise. For example, our budget covered three radio
spots per day, while PriMedia was able to acquire eleven spots per
day, for the same amount of money. We were also very pleased to
receive jointly with PriMedia, two first-place prizes at the New
England Direct Marketing Association's annual awards for creative
excellence and results."
Luisa Paiewonsky - Director Transportation and Development Programs
"PriMedia Inc. has done an outstanding job on our account.
In fact, they have saved us approximately 30% while buying the exact
same media schedules and they also delivered thousands of free
spots which our in-house agency never provided."
Ben Finneran - Director of Marketing
"As a result of the increased exposure and added value our 41 stores
have received through our relationship with PriMedia, we have been
able to double our group advertising budget and are looking forward
to future increases."
Nelson Niles, Co-op Advertising Group

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