FRANCHISE GROUPS, MULTI-UNIT RETAIL, AND QSR
Since our inception in 1991, PriMedia has worked with some of America’s leading franchise, multi-unit retail/real estate, fast casual and Quick Service Restaurant (QSR) operations. Beginning in the 1990’s, we replaced Dairy Mart’s in house buying agency (which covered 900-1,200 convenience stores in 12 states) after proving to owner Charlie Nirenburg that we could deliver 35% MORE media exposure and ratings points for 30% less expenditure. From there, we’ve worked with Blimpie (1,450 stores nationwide) SUBWAY (252 New England locations / Winning SUBWAY’s National “Media Stretch Award” for best media value delivered among 102 local and regional agencies along the way), Focus Brands (Moe’s, Schlotzky’s Deli, Seattle’s Best Coffee, Cinnabon and Carvel) in both Domestic and International Markets, Town Fair Tire (Regional retail tire giant that we grew from 36 stores in 3 markets to 85 stores in 5 states/10 markets during our 13 year relationship), RE/MAX of New England (200 local offices with over 2,200 agents), Sylvan Learning Centers in multiple DMA’s (won National Co-op of the Year award), Re-Bath (ECHO Award Finalist for $10 Million national network TV Brand-Direct Campaign) and many more, including Honey Dew Donuts (150+ locations across New England) since 2007.
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