Case Studies
Please review the following case studies by clicking on their respective images. A new window will open and display the details of each case, one or two pages each. For later reading, we encourage you to print each page and read it in greater detail when you have more time. You will find links to printing instructions at the top and the bottom of each page.
Bess Eaton Coffee & Bake Shops
Program Objective: Increase customer awareness and generate as much traffic as possible at the lowest cost possible for Bess Eaton bakery shops located in Massachusetts, Connecticut and Rhode Island.
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Massachusetts Highway Department
Program Objectives:
1. Generate awareness and acceptance, change behavior
2. Convince target audience to use this new lane
3. Increase number of people "ride sharing" during their commute to and from Boston.
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New England Electric System
Program Objective: To Sell as many compact fluorescent light bulbs to NEES customers as possible.
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New England Electric System
Program Objective: To Sell as many compact fluorescent light bulbs to NEES customers as possible and improve on the 30,000 bulbs sold the previous year via a different agency's program.
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Xerox Imaging Systems
Program Objective: Generate qualified sales leads for the Reading EdgeTM at a profitable cost-per-lead (CPL) and cost-per-order (CPO) utilizing mass media.
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Air Canada's Canada
Program Objective: To generate as many leads/orders as possible at the lowest cost per lead and to significantly improve on their previous marketing campaigns, in terms of total leads, cost per lead and sales conversion percentages.
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