Campaigns
Please have a look at the campaigns we're done over the years. To view a campaign, just click on the thumbnail image. Navigate between campaigns with the left and right arrow keys. Enjoy!
More Americans visited Canada than ever before in history, thanks to this multimedia (newspaper, television, direct mail, magazines and collateral) campaign touting the "warmth" of our Canadian neighbors to the "great white" north … and they used Air Canada and Collette Tours to do it!
This memorable message really "struck a cord" with the B to B audience of business owners targeted by this print campaign for a New England Electric energy conservation program.
This award winning multi-media campaign (wrapped buses, radio, newspaper and direct mail) helped successfully launch the Southeast Express (HOV) Lane in Boston, MA, despite a skeptical press and public, after two previous "ride-share" lanes had failed.
Coupled with extensive radio and television advertising, this billboard helped make Abrams & Verri a household name and one of the top personal injury law firms in Providence, RI.
When a television network asks you to handle all media planning and buying for outdoor, newspaper, radio and other media, you know you must be doing something right in terms of media strategy, negotiations and value added promotions!
This five year multi-media campaign (television, radio, direct mail, newspaper, in-store point-of-purchase and collateral materials) created and placed completely by PriMedia, won a plethora of Echo and NEDMA Awards for creative excellence and results. More importantly, it resulted in the sale of over two million energy saving compact florescent lightbulbs to New England Electric's 1.2 million customer base, creating a market where none existed, while cutting the client's media expenditure by 50% annually.
To overcome a ban on billboards in several RE//MAX markets, PriMedia recommended "full-wrap" buses to complement TV, radio, newspaper and magazine media buys. The reach and frequency (not to mention the extensive free publicity and coverage) was so effective, the buses are now being used extensively in most RE/MAX markets.
This Gold Echo Award winning direct mail piece delivered record setting response for New England Electric and, based on both creative excellence and results, won out over work from some of the world’s best direct marketing agencies.
Phone calls and new "ride sharing" participants exceeded projections by 50% within one month thanks to this message for Mass Highway and the Southeast Express Lane.
