Ed Valenti

Founder/Chief Operating Officer

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Mr. Valenti knows media like few others. Having begun his radio and television career with legendary broadcaster Lowell Thomas at Capitol Cities/ABC/Disney, and later managing the sales department for a major NBC television station, Mr. Valenti (with his partner Barry Becher,) went on to attain his now legendary success as the marketing and media mastermind behind some of America's most successful direct response campaigns, including the $50 million dollar Ginsu Knives and the $80 million dollar Amourcote Cookware campaigns.

As the co-owner and Executive Media Director for Dial Media Inc., Mr. Valenti was in control of a media budget that made he and his partner Barry Becher the 18th largest users of spot television time in America, right ahead of Coca-Cola and just behind AT&T. He currently oversees all strategic media planning and placement for PriMedia’s national, regional and local clients.

He is currently COO and Co-founder of PriMedia Inc. working on some of America’s best known companies and brand names, including: Xerox, IMAX, Legal Sea Foods, Astra-Zeneca, APC, Boston Acoustics and RE/MAX.

Ed is the past recipient of numerous industry awards including seven ECHO awards for order generation (the highest award in the international direct marketing industry) as well as numerous New England Direct Marketing Association (NEDMA), Hatch, U.S. Television Commercials Festival and Advertising Age awards for creative excellence. He has also served as a regional judge for the National Emmy Awards, and the International ECHO Awards.

Mr. Valenti, and his work, have also appeared in numerous documentaries on national television networks ranging from ABC, The History Channel, The Discovery Channel and A&E. His work has also been featured on VH 1’s “Pop up Videos” and MTV’s Mini Series, “I Love The 70’s.”

Recognition of Mr. Valenti's talents and expertise also extends to the White House where he served both as a major fund-raiser for the Bush Administration and on the National Executive Committee of the Employer Support of the Guard & Reserve (ESGR) under the assistant Secretary of Defense.

Mr. Valenti has been employed in sales and sales management positions at a number of major radio and television stations and has also served as a media strategy consultant to the Democratic National Committee. He has also served as an independent consultant to the Independent Television Companies Association (ITCA) in London, England. He is currently a corporation member of Bradley Hospital and has served as a consultant to the annual Children's Christmas Card fund-raising program. Ed also directs Pro-Bono advertising for LaSalle Academy, Rhode Island Catholic High Schools and the Feinstein Foundation "Good Deeds" program, and is currently a member of the Board of Directors for both the Feinstein Foundation and Special Olympics.

In addition, Ed has recently co-authored a remarkably entertaining (and educational) book called The Wisdom of Ginsu ( Career Press) and completed a successful national book tour with former partner and fellow "Ginsu Guy" Barry Becher. Photos from the tour are shown below. Click to enlarge.

To learn more about "The Ginsu Guys" and/or to order an autographed edition of The Wisdom Of Ginsu, or one of 3 great sets of "new and improved" Ginsu Knives ( ranging from $19.99 to $49.99 in price), or to find out how to contact the speaker's bureau that represents Ed to book him for a speaking engagement, simply follow this link: www.ginsuguys.com and choose the appropriate menu item on the left-hand side of the "GinsuGuys" home page.