
As PriMedia's Vice President - Media Research & Client Services Director, Rick sets the strategic planning direction of PriMedia’s media department, spearheads broadcast media research, planning and placement in multiple markets, and provides daily client contact on many accounts. He is in charge of PriMedia's National, International and Political media buying units, is responsible for all computer network information and technology, and is an integral part of PriMedia's new business/client retention team.
A twelve-year veteran of PriMedia, Rick joined the company in 1997 as a media planner, having previously worked for four years at Boch Broadcasting and Leapfrog Radio as a sales assistant, promotions assistant and executive producer for 4 FM radio stations.
Rick is a graduate of
He currently resides in