Vice President, Account Services & New Business

As Vice President of Account Services & New Business, Rob’s areas of responsibility include the day-to-day management and account service for PriMedia’s state agency accounts and business efforts. He is also the primary contact and the exclusive sales agent for PriMedia client AAA Horizons, representing and marketing print and online advertising outreach to over 2.8 million AAA members here in Southern New England.

Rob’s working relationship with the PriMedia team goes back over 18 years as a strategic partner and past principal of several partner agencies and creative firms, helping numerous shared clients to efficiently and successfully achieve their marketing and business goals.

An accomplished leader and facilitator with extensive professional experience in handling strategic marketing and communications initiatives for clients, Rob’s areas of expertise and specialization include: Marketing Plan Development, Consumer Research, Product Development, Corporate Identity, Public Relations Counsel, Collateral Development and Direct Response Advertising.

The recipient of a Bachelor of Fine Arts degree from Massachusetts College of Art, and a Masters Degree from Rhode Island School of Design, Rob is also a professor and adjunct faculty member at Boston University where he teaches a graduate level course on integrated marketing communications principles and practice.

Rob is also the Treasurer and Senior Board Member for the Creative Communications Club of Providence, and is past Treasurer and Board Member of the Rhode Island Chapter of the American Marketing Association.

Father of two grown children, Rob resides in Providence RI with his wife Janice, and their sassy dachshund Lucie.