President/CEO/Creative Director (Direct Marketing)
As PriMedia’s President/CEO, Managing Partner, and Direct Marketing Creative Director, Jim Cooney oversees the day-to-day operations and strategic direction of the agency, its’ personnel and many of its’ top accounts.
Jim also offers PriMedia clients direct marketing, media planning and marketing strategy recommendations, coordinates creative, production and/or Public Relations services requested by clients through strategic partner firms, directs outdoor, alternative, print digital, and on-line media buying and the Sports Marketing deals/packages of the agency and its personnel.
Jim has worked in direct marketing and media buying for over 35 years on local, national and regional accounts. He is a twenty-five time ECHO, New England Direct Marketing Association (NEDMA) and Supershow award-winning copywriter, broadcast producer, creative director, account executive, media planner/buyer, marketing strategist, and account supervisor/ executive.