DIRECTOR OF DIGITAL, PRINT, AND OUTDOOR MEDIA
As a strategic marketing professional, Krista has been involved in brand building and planning for B2B and B2C multi-market accounts on national, local and international levels for over 17 years. She has experience working with small, mid and large size businesses, all types of media and numerous product launches. Her ability to combine innovative thinking, analysis, and strong negotiations has generated uniquely successful campaigns, especially within the print, out-of-home and digital space.
Prior to joining PriMedia as the Director of Digital, Print and Outdoor; Krista worked at Blitz Media in MA as an Account Supervisor/Manager. During her tenure at Blitz her account experience included Wendy’s, Comcast, TD Bank, LogMeIn, Zip Car, American Dental Partners, GrubHub, and Sears Hometown and Outlets. Additionally, she managed and oversaw all strategy for the Agency’s Outdoor and Print department.