Rhode Island Blood Center – Local

Problem/Opportunity: How do you remove the barriers people build up in their minds that stops them from donating blood while giving them the means to act?

 

PriMedia Solution: PriMedia geo-fenced a mobile ad buy around RI Blood Center locations.   All users on a compatible device were shown an ad for the closest center that brought them to a specifically created landing page in which they could call, request an appointment by email, search a for blood drive in their area or get directions to the closet center.

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