What we can do for you that is different from "traditional" agencies: Media strategy, planning and buying ...

... At incredible savings!

Incorporated in December of 1990 in the midst of a worsening economic recession, PriMedia Inc. was founded on the basic premise that most advertisers unknowingly pay far more money for media than they need to (and receive far less in return) and that they would welcome the opportunity to save 20% to 40% while receiving the exact same media schedules. The accuracy of this premise can best be judged by the fact that PriMedia's capitalized billings have grown to $34.2 million in less than eight years since its founding, with recent account acquisitions expected to bring total billings to $40 million by the end of this year.

Because of our unique "virtual agency" structure, PriMedia currently employs 15 people (all with background or previous experience in the broadcast industry or print media) with the ability to add personnel on an "as needed" basis. Our numerous "partnering" relationships also allow us to have as many qualified people as needed on a "given" project or account at any given time only as long as is necessary to complete the project. This translates into tremendous value for your advertising investment, more experienced people working on your account, and providing higher quality services to you at a much lower cost!

Employing the wealth of knowledge and experience possessed by key marketing and media professionals with extensive backgrounds in both the broadcast and direct response industries, PriMedia brings a totally unique approach to media buying for clients. Based on both our specific knowledge of the broadcast industry "from both sides of the desk," and our past success in buying hundreds of millions of dollars worth of radio and television air time nationwide for a variety of privately held companies, we are able to guarantee clients a 20% to 40% savings on their media expenditures, while delivering better and more efficient schedules.

Unlike other agencies and media buying services, the principals of PriMedia have spent over $100 million dollars of their own money on television advertising - so they know first hand how important every single penny saved is, in terms of return on your advertising investment.

The end result is a buying service that spends its client's money as if it were our own - carefully and effectively - while constantly striving to negotiate the most cost efficient schedules possible. This unique approach works because of our extensive knowledge of exactly what the lowest possible prices are on station rate cards, publications, and alternative media and because of our ability to obtain the most efficient placement of commercials, in different time periods throughout the broadcast day, in order to maximize audience reach. In addition, we deliver "value added" media schedules for our clients by knowing how and when it's possible to obtain additional "bonus" (free) spots that significantly improve the overall effectiveness of these schedules, as well as value added promotions generally worth as much as half the value of the schedule being placed.

Although the services PriMedia offers to clients are primarily related to media buying and we serve most of our clients strictly in that capacity, both our own personnel and the people we work with at our "partner" corporations possess a wealth of award winning experience in all facets of communications and marketing services - most notably in direct marketing, public relations, copywriting and design and broadcast production services. If requested, we are capable of providing any and all advertising services and resources you need, at an award winning level equal to any marketing challenge.